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COMMUNITY MURALS
Client: Wells Fargo Bank

DESIGN
PRODUCTION


Challenge
Create a connection between the local community and a national brand
Outcome
Unique, site-specific, historical artwork that respects the community’s legacy, celebrates its diversity and honors the past upon which the community was founded. 


The Wells Fargo Community Mural Program was founded under Wells Fargo’s Store Formats group, tasked with designing the bank interiors nationwide. The murals became a personal touchpoint in the bank that highlighted the geography, industry, and cultural diversity giving each community character and a sense of place. During my time there, our team installed custom community murals in over 2,000 Wells Fargo locations nationwide. 

As part of the design team, I contributed to a variety of creative projects and oversaw the design, layout and formatting of these materials to create production-ready artwork. Projects included large-format murals, photo retouching and colorizing, paint and signage mockups, brochures, powerpoint presentations, websites and digital and print marketing communication materials. 


ALANNA TAMETA - DESIGN/STRATEGY
       STOCKHOLM, SWEDEN